Online Consumer Psychology Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)

Cover of: Online Consumer Psychology |

Published by Lawrence Erlbaum .

Written in English

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Subjects:

  • Market research,
  • Social Psychology,
  • Electronic commerce,
  • Applied Psychology,
  • Business / Economics / Finance,
  • Psychopathology - Compulsive Behavior,
  • Psychology,
  • Internet advertising,
  • Advertising & Promotion,
  • Marketing - General,
  • Business & Economics / Consumer Behavior,
  • Psychology & Psychiatry / Social Psychology,
  • Consumer behavior

Edition Notes

Book details

ContributionsCurtis P. Haugtvedt (Editor), Karen A. Machleit (Editor), Richard Yalch (Editor)
The Physical Object
FormatHardcover
Number of Pages416
ID Numbers
Open LibraryOL7938285M
ISBN 100805851542
ISBN 109780805851540

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Edited By Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch. Edition 1st Edition. First Published eBook Published 23 March Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of.

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